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NPD Group and Parkod Europe Form Partnership

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By: TOM BRANNA

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Market research provider NPD Group Inc., Port Washington, NY, and Parkod Europe signed a memorandum of understanding that will lead to a strategic partnership, company executives said. Parkod Europe is the creator of the leading European selective beauty product classification and in-store retail point-of-sale (POS) system. The combined companies will provide beauty retailers and manufacturers with access to market information in order to identify key market developments and trends that will en...

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